Marketers at Odds Over Effectiveness of Responsive Design

Many marketers are flocking to responsive design as a way to provide a consistent user experience across platforms, and spend less time updating content across an increasingly fragmented device landscape. Some however, like Coca-Cola group director of mobile and search Tom Daly, believe that responsive design shortchanges customers and their preferences. Says Daly, "If you get into this HTML5, hybrid mindset and start pretending that a screen is a screen is a screen, you starting forgetting about the customer experience."

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