Marketers at Odds Over Effectiveness of Responsive Design
Mobile Marketer, Tuesday, January 29, 2013 5:26 PM
Many marketers are flocking to responsive design as a way to provide a consistent user experience across platforms, and spend less time updating content across an increasingly fragmented device landscape. Some however, like Coca-Cola group director of mobile and search Tom Daly, believe that responsive design shortchanges customers and their preferences. Says Daly, "If you get into this HTML5, hybrid mindset and start pretending that a screen is a screen is a screen, you starting forgetting about the customer experience."
Recent Email Marketing Daily Articles
-
Email Is Still the Most Effective Marketing Tactic: Listrak May 24, 2:25 p.m.
Email is the most effective marketing tactic, according to 55% of the marketing professionals who were ... -
Tumblr Creative Director, Employee No. 5, Shares Email That Got Him His Job May 24, 2:08 p.m.
Yahoo bought Tumblr for $1 billion this week. The company has come a long way in ... -
New Twitter Ads Will Tap Email Addresses Associated with Purchases May 24, 2:01 p.m.
Twitter is working on a new kind of media to sell to advertisers called "custom audiences," ... -
Half Price Books Uses Facebook to Generate Email List & Drive In-Store Sales May 24, 1:53 p.m.
Bookseller Half Price Books used an integrated digital marketing campaign on Facebook and email to generate ... -
NY Cop Allegedly Buys Email Hacking Services to Spy on Ex-Girlfriend May 23, 3:59 p.m.
A police officer in the Bronx is accused of paying $4,050 to an email-hacking service in ... -
Email Tax Scams in Australia Tripled in Q1 2013 May 23, 1:26 p.m.
The Australian Taxation Office has already received 11,000 reports of scam emails related to taxes in ... -
Nigerian Prince Spam Scams Were Around Before Email May 23, 10:09 a.m.
Have you ever wondered how long Nigerian princes have been asking for bank account numbers? It's ... -
Welcome Emails Average 50% Open Rate: MarketingSherpa May 23, 10:01 a.m.
Transactional emails have an average open rate of around 50%, according to metrics from MarketingSherpa. In ... -
Mailbox Launches iPad App May 23, 9:55 a.m.
Two months after being acquired by Dropbox, Mailbox is releasing its iPad app. The company has ... -
ExactTarget is Expanding its Office in Atlanta May 22, 2:22 p.m.
ExactTarget has plans to expand its office in Atlanta and will invest $1.25 million in its ...
Be the first to comment on "Marketers at Odds Over Effectiveness of Responsive Design"
Leave a Comment