Facebook Custom Audiences Email Address Retargeting Sees Match Rates 'As High as 95%'

Facebook's launched Custom Audiences tool in August, allowing marketers to upload email address lists to the site and target subscribers across Facebook. While CRM retargeting is not unique to Facebook, match rates on the site are higher than average, owing to the rich user data the site possesses. Facebook reports that it sees match rates above 50% and "sometimes as high as 95 percent."

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