UIP are launching the DVD release of Love Actually with one of two World first video ads in MSN Messenger. The ads use Flashtalking video streaming to play instantly as MSN Messenger Today is opened.
MSN and Flashtalking have been working together on delivery of video into MSN sites including Hotmail since September of last year, but this is this alongside an Xbox video ad is a World first for
both MSN and Flashtalking. New Media Maze, London, handles the creative and media buying.
