How Marketing Contributed 1,300% To Revenue

David Kirkpatrick analyzes a year-long effort by AvidXchange that created a formal testing and optimization program, upgraded the company's technology, and improved the ability of sales and marketing to work more closely together. It turns out that optimizing marketing revenue performance rose from 5% to 70%. Sales qualified leads also rose from 20% to 70%. Kirkpatrick explains how.

Read the whole story at MarketingSherpa »
Tags: search
Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.