M-Coupon Redemptions To Climb 50% This Year
A new forecast from U.K.-based Juniper Research projects mobile coupon redemptions will grow more than 50% this year to 10 billion. The firm said retailers are increasingly adopting mobile as a tactic to help drive footfall and enhance customer engagement and retention.
While mobile still accounts for a relatively low volume of coupons issued, retailers have been encouraged by the 10% redemption rate of mobile coupons compared to 1% for traditional print and PC-based ones. The higher rate stems partly from mobile coupons acting as a link between a company’s digital and physical assets.
Among other key findings, the report said Apple’s Passbook app should act as a catalyst for both coupon distribution and redemption. However, retailers’ reluctance to upgrade point-of-sale terminals for authentication and redemption is creating a bottleneck, limiting the use of mobile coupons.
Recent Online Media Daily Articles
-
Consumer Action: Most Consumers Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ... -
Affiliate Channels Attract Global Buying, Tailored Marketing Programs June 18, 5:54 p.m.
The Internet continues to make the world smaller for affiliate marketers, but there are physical challenges ... -
Microsoft Rolls Out Ad Pano, Mobile Ad Format June 18, 3:03 p.m.
With the help of the broader ad industry, Microsoft this week is rolling out a mobile ... -
Kiip Debuts Self-Serve Option For Advertisers June 18, 2:23 p.m.
Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and ... -
Mindshare Taps Elkins As Managing Director, Digital, West Coast June 18, 1:51 p.m.
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, ... -
Blogging Stake: WPP Invests In Muzy June 18, 9:12 a.m.
WPP has taken a stake in Muzy Inc., an early-stage micro-blogging service focused on mobile content ... -
MSN, Newsy Partnership To Debut June 18, 7:40 a.m.
MSN on Tuesday is expected to announce a partnership with mobile-focused video news network Newsy. Similar to ... -
ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines June 18, 7:34 a.m.
The global ad economy now is expected to expand only 3.5% this year, according to the ... -
Google Enhanced Campaigns Increase Cost Per Click June 18, 12:05 a.m.
Search advertisers will need to learn how to compensate for rising costs per click as Google ... -
Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map June 17, 9 p.m.
VivaKi Ventures has gained input into Mass Relevance's product road map to influence features and functions ...
Be the first to comment on "M-Coupon Redemptions To Climb 50% This Year"
Leave a Comment