Twitter Ups Its Super Bowl Game

Twitter will be more visible than ever on Super Bowl day, with half of all ads during the game including Twitter hashtags. "That's up from just a handful of hash tags in Super Bowl ads last year, and from just one hash tag in Super Bowl ads 2 years ago," writes Julie Boorstin. In fact, "the Super Bowl will be a cash cow for Twitter," with the social network offering advertisers "promoted tweets... around the game to ensure that people watching and talking about the game are also seeing [advertisers]' message[s] on the second screen."

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