Over a third of marketers who participated in a recent survey by the American Marketing Association and Aquent report that their levels of job satisfaction increased in 2012, and 44% expect things to improve further in 2013. Aquent's VP of Marketing believes the optimism is a function of the challenging and rewarding experiences from working with increasingly sophisticated data. "Big changes like this can often cause people to be invigorated in their jobs. Marketers are now able to use data to predict customer behavior instead of just making guesses. They feel they'll be learning new skills, and that can be exciting."