Twitter Is Discovery Channel For TV

The Drum, Sunday, February 3, 2013 2:52 PM
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Twitter is fast becoming a discovery channel for TV and a creative canvas for advertisers, according to the social network’s UK director Bruce Daisley. Speaking at Twitter’s Powered By Tweets event for the creative industry in London, Daisley said information is traveling further and faster on the social network with 1 billion tweets sent every 2.5 days. “We have gone from being about transmitting short bursts of information to becoming the pulse of the planet,” he said.

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