FTC Issues Mobile Privacy Guidelines

Marketing Land, Monday, February 4, 2013 9:23 AM
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The FTC has released a sweeping report on mobile privacy, based on the organization's work over the past several years, stakeholder input and feedback obtained through FTC workshops. Because at least some of these recommendations are likely to be enacted as enforceable privacy rules in the near future, the guidelines are a recommended read for any organization involved in the "mobile ecosystem," including those that provide platforms for mobile marketing. 

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