Private equity-backed radio broadcasting operator Townsquare Media has signed a deal to begin using Marketron’s Mediascape Platform. Marketron will be responsible for managing all of the data
exchange for Townsquare’s current roster of 243 radio stations, as well as future ones.
"Marketron's open platform delivers on Townsquare’s goal to improve efficiencies and increase the revenue potential of all our stations,” states Stu Rosenstein, executive vice president and CFO of Townsquare Media. “By optimizing the back-end of our business with Marketron, we will be better able to utilize data-driven business intelligence to run a smarter and more efficient organization.”