PubMatic Announces Upgraded UI, Increases Transparency
Sales-side digital media platform PubMatic today announced upgrades to their UI, intended for better deal management functionality, increased transparency, and simplification for private marketplaces. According to the release, the upgrade will make it easier for both publishers and demand partners to negotiate transactions.
“What was supposed to be a fully transparent marketplace had too much work still going on over the phone and in spreadsheets which resulted in a lack of accountability and potential loss of information,” stated Kirk McDonald, president, PubMatic. “Through our deal management upgrade, both buyers and sellers can see a history of all deals and communicate packages and opportunities directly through the system.”