News Brief
PubMatic Announces Upgraded UI, Increases Transparency
Feb 4, 2013, 5:15 PM
Sales-side digital media platform PubMatic today announced upgrades to their UI, intended for better deal management functionality, increased transparency, and simplification for private marketplaces. According to the release, the upgrade will make it easier for both publishers and demand partners to negotiate transactions.
“What was supposed to be a fully transparent marketplace had too much work still going on over the phone and in spreadsheets which resulted in a lack of accountability and potential loss of information,” stated Kirk McDonald, president, PubMatic. “Through our deal management upgrade, both buyers and sellers can see a history of all deals and communicate packages and opportunities directly through the system.”
Recent RTM Daily Articles
-
IPG's Campbell Mithun Launches In-House RTB Trading Desk May 16, 4:38 p.m.
After 18 months of piloting, the Compass Point Media unit of Interpublic's Campbell Mithun has launch ... -
Meet Cara: IMRSV's Real World Facial Recognition Tech May 15, 4:12 p.m.
New York-based start-up IMRSV today announced the release of their new technology, dubbed Cara. Cara is ... -
Smaato Adds Pannu As SVP Of Product Strategy May 14, 3:18 p.m.
Mobile RTB ad exchange Smaato today announced the hiring of Ajitpal Pannu as their new senior ... -
Millennial Media Expands To Japan May 13, 3:57 p.m.
Mobile ad network Millennial Media on Monday announced expanding operations to Japan with the opening of ... -
Spongecell Taps AdBrite's Ellis As CTO May 10, 10:34 a.m.
Spongecell has tapped Byron Ellis as Chief Technology Officer. He previously held senior tech roles at ... -
Site Visitors To Get Sight, Sound & Motion: OwnerIQ Adds Pre-Roll May 10, 10:26 a.m.
In a move that is clearly timed to get the interest of conventional TV advertisers as ... -
Twitter Feeds In Email Offer Opportunties To Build Engagement May 6, 5:03 p.m.
Real-time in-box activity has such potential on paper. An Email Insider Summit panel [discussed] why adoption ... -
Copyright Infringement Sites Involved In Fraud Cost Advertisers $6.8 Mil. Per Month May 1, 2:21 p.m.
DoubleVerify today released information that says ad fraud on websites classified as copyright infringement could be ... -
PubMatic's Huge Q1 Highlights Private Marketplaces April 29, 4:47 p.m.
Sales-side platform provider PubMatic today announced their Q1 results, and leading the list of impressive figures ... -
Xaxis Premium Launches In Canada, Offers Preferred Access To CPAX Inventory April 29, 3:18 p.m.
WPP's Xaxis today announced the launch of Xaxis Premium in the Canadian market. Xaxis Premium offers ...
Be the first to comment on "PubMatic Announces Upgraded UI, Increases Transparency"
Leave a Comment