News Brief

Reply.com Acquires HomeGain

Reply.com, a marketing platform for local advertisers, has acquired HomeGain, a real estate Web site. Advertisers include real estate agents and brokers. Reply.com, which currently serves over 25 million locally targeted consumer visits per month, will provide the current HomeGain advertisers with access to more prospective buyers and sellers. Last month, Reply.com announced that it reached over 1 million advertising auctions per day.

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