Around the Net
E-tail Still 'Harder Than It Looks' For Print Media
- Adweek, Tuesday, February 5, 2013 4:10 PM
Legacy media companies experimenting with a "profitable model" for their ecommerce efforts are finding "it’s a lot harder than it looks," according to "veterans of the space" cited by Emma Bazilian. She examines the difficulties, from lack of "a merchandising strategy as meticulous as [print media's] editorial strategy," according to one source, to "getting consumers to transition from browsing to buying."
