Around the Net
Digital Channels Reported Consuming an Average of 35% of Marketers' Budgets
- Marketing Charts, Tuesday, February 5, 2013 6:03 PM
Econsultancy and Responsys surveyed in-house marketers and found that 56% are spending less than 30% of their budgets on digital channels, while 32% are devoting more than half of their budgets to digital, working out to an overall average of 35% of marketing budgets spent on digital initiatives. The average constitutes a 1% drop from 2011.
