Digital Channels Reported Consuming an Average of 35% of Marketers' Budgets
Marketing Charts, Tuesday, February 5, 2013 6:03 PM
Econsultancy and Responsys surveyed in-house marketers and found that 56% are spending less than 30% of their budgets on digital channels, while 32% are devoting more than half of their budgets to digital, working out to an overall average of 35% of marketing budgets spent on digital initiatives. The average constitutes a 1% drop from 2011.
Recent Email Marketing Daily Articles
-
Email Is Still the Most Effective Marketing Tactic: Listrak May 24, 2:25 p.m.
Email is the most effective marketing tactic, according to 55% of the marketing professionals who were ... -
Tumblr Creative Director, Employee No. 5, Shares Email That Got Him His Job May 24, 2:08 p.m.
Yahoo bought Tumblr for $1 billion this week. The company has come a long way in ... -
New Twitter Ads Will Tap Email Addresses Associated with Purchases May 24, 2:01 p.m.
Twitter is working on a new kind of media to sell to advertisers called "custom audiences," ... -
Half Price Books Uses Facebook to Generate Email List & Drive In-Store Sales May 24, 1:53 p.m.
Bookseller Half Price Books used an integrated digital marketing campaign on Facebook and email to generate ... -
NY Cop Allegedly Buys Email Hacking Services to Spy on Ex-Girlfriend May 23, 3:59 p.m.
A police officer in the Bronx is accused of paying $4,050 to an email-hacking service in ... -
Email Tax Scams in Australia Tripled in Q1 2013 May 23, 1:26 p.m.
The Australian Taxation Office has already received 11,000 reports of scam emails related to taxes in ... -
Nigerian Prince Spam Scams Were Around Before Email May 23, 10:09 a.m.
Have you ever wondered how long Nigerian princes have been asking for bank account numbers? It's ... -
Welcome Emails Average 50% Open Rate: MarketingSherpa May 23, 10:01 a.m.
Transactional emails have an average open rate of around 50%, according to metrics from MarketingSherpa. In ... -
Mailbox Launches iPad App May 23, 9:55 a.m.
Two months after being acquired by Dropbox, Mailbox is releasing its iPad app. The company has ... -
ExactTarget is Expanding its Office in Atlanta May 22, 2:22 p.m.
ExactTarget has plans to expand its office in Atlanta and will invest $1.25 million in its ...
Be the first to comment on "Digital Channels Reported Consuming an Average of 35% of Marketers' Budgets"
Leave a Comment