Whole Foods Eyes E-Commerce

Supermarket News , Wednesday, February 6, 2013 8 AM
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Whole Foods Market could be mulling e-commerce, according to an analyst report on Friday. Kate Wendt, a San Francisco-based analyst with Wells Fargo Securities, said in the report that the natural and organic specialist had filed several trademarks in January “that point to a potential move toward mobile, e-commerce, store pickup and delivery.” She said she believes Whole Foods could launch the service in nonfood areas such as vitamins/supplements and natural HBC, before expanding into grocery product.

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