34% of Businesses Can't Calculate Email Marketing ROI

Econsultancy, Wednesday, February 6, 2013 5:13 PM
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According to a new report by the DMA, 89% of businesses say email is "important" or "very important," yet 34% are unable to calculate the revenue earned from email. Over half (56%) the survey respondents expect their organization's email budgets to increase in 2013, while 5% expect email spending to decrease.

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