Microsoft Launches Negative Ad Campaign Against Gmail, Asks Users if They Have Been 'Scroogled'

Wall Street Journal, Thursday, February 7, 2013 5:49 PM
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Microsoft has launched a million dollar advertising campaign to convince consumers that Google's practice of scanning emails to deliver targeted messages - which it says leaves consumers 'Scroogled' - is a privacy violation, and urges users instead to switch to Outlook.com. The campaign is believed to be attributable in part to Mark Penn, a political strategist and former advisor to Bill and Hillary Clinton who joined Microsoft last year in a corporate strategy role.

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