Forrester's O'Connell: RTB Shifting From 'Bidding' To 'Buying'

Real-time bidding is morphing into real-time buying, says Forrester analyst Joanna O'Connell, who makes the case that the movement is bigger than just bid-based trading, especially as private marketplaces begin to emerge.

Read the whole story at Beet TV »
Tags: rtb
Recommend (1) Print RSS