ABC Wins Academy Awards For Ads

At its fastest pace in a decade, ABC has sold out its advertising spots for the Oscar telecast. It's also getting more money per spot. It's a big change from when ad sales used to go on until Oscar weekend itself. But this season, Walt Disney Co.-owned ABC had sold most of the show's commercial time before Christmas. Disney Chief Financial Officer Jay Rasulo said this week during a conference call that the telecast is sold out. 

Read the whole story at Los Angeles Times » Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
More Top Stories