News Brief

Kay Jewelers Sending Lovebirds To Paris

In a contest aimed at boosting Valentine's Day sales, Kay Jewelers is running a sweepstakes, with prizes including a week for two in Paris, as well as Open Hearts by Jane Seymour jewelry. Consumers can send one of its Open Hearts Valentine's Day e-cards, which they can do in stores, or online, or mobile. And in order to activate more social media, people can increase their chances of winning by inviting their Facebook friends to enter.

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