Did Real-Time Kill Predictive Models?
ClickZ, Tuesday, February 12, 2013 5:15 PM
The only thing better for a marketer than anticipating the future behavior of a consumer is for a marketer to know how a consumer is acting right now. Thanks to today’s technology, marketers do know how consumers are acting in real-time. ClickZ asks, “What does that do to predictive models?”
Marketers are able to use automated technology to make decisions faster; in real-time, even. It seems to help everyone and everything – brands, marketers, consumers, publishers – except for old methods. So does that mean predictive models are dead? Or are they merely evolving?
Recent RTM Daily Articles
-
Facebook Hashes It Out June 12, 3:19 p.m.
Facebook is officially launching hashtags, and Ad Age wrote that "it's a move that could eventually ... -
Over Half Of Programmatic Budgets Are Wasted, Study Says June 12, 1:54 p.m.
Research provided to Marketing Week by Audience Science "suggests that anything between 50 and 80% of ... -
Russia Needs Data Suppliers For RTB To Take Off June 10, 1:52 p.m.
According to Warc, real-time bidding (RTB) "is set to take off in Russia but the market ... -
VivaKi, Nativo Partner Up June 7, 2:56 p.m.
TechCrunch has reported that Publicis' VivaKi struck a partnership with Nativo, a native advertising startup. TechCrunch ... -
Omnicom's Gottlieb Questions Old Metric Methods As Real-Time Marketing Emerges June 7, 1:39 p.m.
Colin Gottlieb, chief executive, EMEA, Omnicom Media Group, "argued that outdated metrics could cause media agencies ... -
Auto, Health, And Beauty Thrive On FBX June 5, 1:38 p.m.
AllFacebook.com yesterday released an infographic from Rocket Fuel detailing "five things you need to know about ... -
'A World Where All Media Is Traded Programmatically' June 5, 11:29 a.m.
Nick Reid, UK managing director at TubeMogul, spoke with The Guardian about his role and where ... -
MoPub Reaches $100 Mil. Revenue Run Rate May 30, 2:07 p.m.
According to TechCrunch, mobile ad exchange MoPub "reached a $100 million revenue run rate this month." ... -
Millennial Media Eyes Latin America May 30, 1:37 p.m.
Mobile ad network Millennial Media has its eyes on Latin American countries for potential acquisitions, according ... -
Foursquare, Gnip Partner May 24, 2:06 p.m.
The Next Web has reported that Foursquare and Gnip have partnered, allowing Foursquare's check-in data to ...
Be the first to comment on "Did Real-Time Kill Predictive Models?"
Leave a Comment