Burger King Revamps Coffee
Burger Business, Wednesday, February 13, 2013 8 AM
Burger King has revamped its coffee again, adopting “a new, 100% Latin American arabica bean custom blend” from supplier Seattle’s Best, a unit of Starbucks. The new Smooth Roast platform includes brewed coffee, iced coffee and, for the first time, lattés (beginning in March), which moves Burger King a bit closer to McDonald’s McCafé menu. A Burger King spokesperson told BurgerBusiness.com that its roughly 8,400 U.S. stores will install specialty coffee machines by mid-March in order to execute the espresso-based lattés.
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