Hearst: Smaller Tablets Finally Attracting Women Subscribers
Women are finally starting to embrace subscribing to digital mobile magazines, thanks to the smaller, 7-inch screen devices such as the iPad Mini and the Nook that have come on the market, according to Hearst Magazines President David Carey. Apparently men were drawn to the burly, more masculine, 10-inch screens of the iPad, while women were looking for "smaller screens that can fit in a purse," writes Jeff John Roberts. "Still, overall tablet figures are hardly overwhelming. Despite the fact that 40 percent of Hearst’s traffic is coming through mobile sites, tablets still account for only three percent of overall revenue."