Few Multichannel Shoppers Started Their Holiday Purchase Journeys On A Mobile Phone

Marketing Charts, Wednesday, February 13, 2013 4:45 PM
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Only 6% of multichannel shoppers said the first step they took when buying or researching a holiday purchase was on a mobile phone, according to a new study by ForeSee. However, 21% made it to an online retail site at some point during the purchase process, the same percentage who ended up visiting a physical store. 

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