Valentine's Themed Emails Comprise 8% of Messages, Down From 2012

Direct Marketing News, Thursday, February 14, 2013 5:44 PM
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During the week leading up to Valentine's Day, emails promoting flowers, jewlerly and other "Cupitidous fare" comprised 8% of total messages, a decrease from 2012 according to new research from Bronto. Jim Davidson, Bronto's manager of marketing research, attributes the dip to holiday competition: "I think it's been because of more competition from other events like Super Bowl, Mardi Gras, and Chinese New Year. It's year of the snake and we've seen a good amount of snake-themed emails. There's something about snakes that seems to excite pop culture."

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