App Developers Use SMS to Drive Engagement and Revenues

GoMo News, Friday, February 15, 2013 4:50 PM
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SMS is a natural fit for app developers, and many are using it to prompt increase app usage and referral revenues. One case study featured in a white paper published by tyntec and Mobile Groove finds that an engagement campaign saw a 10% conversion rate and a SMS campaign to refer a friend saw a response rate of 50% and an activation rate of 10%.

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