Smartphone Penetration in Top Digital Markets Set to Double by 2015
Smartphone penetration in the world’s top 19 digital markets is expected to double from 35.5% last year to an average of 71.7% in 2015, according to a new study by ZenithOptimedia. Tablet adoption will also grow aggressively but still lag smartphone penetration significantly, reaching 13% by 2015. Tablet penetration in the same top markets is currently 4.7%. Tablet penetration in the US is expected to be well ahead of the top 19 markets' average, at 45%.