Commentary

The Concept Of Programmatic Buying

Google has been running a series of interviews based on programmatic buying. The last featured IAB VP of Ad Technology Steve Sullivan, and the next occurs Friday, Feb. 22, with Mike Finnegan, director of product development at Xaxis, with a discussion of how WPP's audience buying company is leveraging programmatic channels to support brands. The series explores what programmatic buying will look like in the future and what it means to the online advertising industry.

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2 comments about "The Concept Of Programmatic Buying".
  1. Christopher Corson from AdSupply, Inc. , February 21, 2013 at 12:31 a.m.
    Hello Laurie, are these interviews accessible to the public?
  2. Alex Shellhammer from Google , February 21, 2013 at 5:11 p.m.
    Hi Christopher, "Programmatic in the Future" Hangouts are streamed live for the public on the Think with Google +page. https://plus.google.com/u/0/+ThinkwithGoogle/posts You can watch the recordings on our DoubleClick YouTube channel http://www.youtube.com/doubleclickbusiness And watch for our announcements of the next scheduled hangout on our DoubleClick blogs. http://doubleclickpublishers.blogspot.com/ http://doubleclickadvertisers.blogspot.com/