International SEO And The Hreflang Tag

YouTube Distilled, Feb 19, 2013, 12:39 PM
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The hreflang attribute helps search engines serve content in the correct language for the region. Dave Sottimano and Tom Anthony provide insight on how to take the authority already built into one language site and capitalize it in another. The two explain how this tag interacts strangely with rel=canonical tags, and provide insight on how to work around the possible bugs. Read the article here.

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