Last week, Adotas asked a number of industry veterans - including George John from Rocket Fuel and Paul Bowlin from SpotXchange - a burning question: "Will ad sales people eventually be replaced by the algorithm?"
John told Adotas, "I kind of like our employees and customers." Ammiel Kamon, EVP, mobile & marketing, Kontera, answered the question with his own question. "If all that is needed is an algorithm, then how do we explain the large number of sales staff working at Google?"
By the sounds of it, people in the industry are confident that programmatic buying won't drive humans entirely out of the picture.