Brilliant Or Gross? McDonald's Woos Bavarian Tastes
Burger Business, Wednesday, February 20, 2013 8 AM
McDonald’s says business has been sluggish in Deutschland. But, not a company to give up, McD's is trying McCurrywurst, an appealingly priced (€2.99 or $3.99) mix of pork bratwurst chunks in a spicy tomato sauce accompanied by shaker packs of either mild or sharp curry powder. McDonald’s has tried it before, introducing the mini Nürnburger brat sandwich in 2010. Same-store sales in Europe were down 2.1% in Europe in January (compared with a 0.9% gain in the U.S.) due in part to soft sales in Germany.
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