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How To Analyze Content

The loss of traffic data from Google continues to make content analysis more difficult, but Bonnie Steanick explains a "simple top-down method" for marketers starting out with using content analysis via Google Analytics. She delves into site, traffic and keyword level strategies. When it comes to keywords, she writes, avoid thinking in terms of single pages or keywords unless something "earth shattering" arises. Read the article here.

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Tags: research, search
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