Expert: Repackage Content To Maintain Awareness

This is the view of Scott Steinberg, an expert in marketing and leadership, who urges content marketers to re-use their most valuable pieces of material to keep dialogue and awareness levels high for weeks on end. One suggestion listed in his most recent post at mashable.com was to break up lengthy whitepapers and brochures to create standalone articles for spreading across a range of online channels.

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