Email Commands Largest Share of SMB Marketing Budgets

Marketing Charts, Wednesday, February 20, 2013 5 PM
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A soon-to-be-released study by Edge Research and Vocus finds that 15% of SMB marketing budgets is spent on email, making it the largest expenditure among the 601 SMB marketers surveyed. Companies with lower revenues are likely to spend an even higher percentage on email, with the channel accounting for 18% of budgets among businesses under $5 million in sales per year. 56% of marketers surveyed plan to increase email spending, second only to social media spending at 60%.

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