Google Shopping More Cost Effective Than Amazon Product Ads

Search Engine Land, Thursday, February 21, 2013 12:50 PM
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In the second half of 2012, Google Shopping sent 120% more traffic to merchants than Amazon Product Ads, reports Search Engine Land, citing a new report from CPC Strategy. “In fact, Google Shopping more than doubled the amount of traffic it sent to merchants compared to 2011,” Search Engine Land notes.
 

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