Did Yahoo CEO Marissa Mayer make a mistake by promoting SVP of advertising and data platforms, Scott Burke? Mayer, who has put Burke in charge of all advertising technology at Yahoo, also made him part of her senior staff, where he will report directly to her. Burke's former colleagues at Yahoo, whom Business Insider queried about the move, think Mayer made a mistake. One former Yahoo executive said the promotion was a "bizarre" move on Mayer's part. Read on to find out why.