Brian Rauschenbach and Nora Park share their tips for remarketing success to help turn Web site visits into conversions. Aside from getting the items back in front of the consumer after they have abandoned the shopping cart, the duo suggests upselling or cross-selling a variety of products. For example, a retailer selling jeans might want to suggest shirts and shoes to make a complete outfit. Don't hesitate to reach out to past or frequent customers. These consumers are likely the brand's best social advocates. Read the article here.