Want Great Content Marketing? Hire A Journalist

John Webb, the marketing director of IT hosting giant Rackspace International, recommends that brands hire journalists or former professional writers in order to reach the biggest audiences. Webb said journalists have the skills to find stories that resonate and connect with consumers. In an interview at marketingweek.co.uk, he vented his frustration over brands that assign the task of content writing to existing, under-qualified members of their team.

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