Q&A: How Under Armour, NFL Work Together

NYSportsJournalism.com , Monday, February 25, 2013 8 AM
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The NFL Scouting Combine presented by Under Armour gave the company a platform for debuting a new marketing campaign and an endorsement roster that includes Cam Newton and Tom Brady. Steve Battista, Under Armour's SVP-brand, explains in this Q&A, it is not being in the bright lights that drives the company, but rather supporting athletes when they are working out alone at 5 a.m. and pushing themselves to be better that defines the brand.

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