L.A. Times' SEO Strategy For Oscars
All Things D, Monday, February 25, 2013 3:08 PM
Newspapers are definitely part of the race to be first in Google results -- so the Los Angeles Times trumped everyone else with its story "What Time are the Academy Awards?" This tactic was pioneered by the Huffington Post two years ago, with a story entitled "What Time Does the Super Bowl Start?" The HuffPo post "generated lots of clicks from regular Web-surfers, and eye-rolling from people like me," writes Peter Kafka. He also includes a tweet from a New York Times editor who responds that it's "Sad" when the "LA Times starts the SEO battle."
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