Yieldex Integrates WIth Adobe AudienceManager To Boost Ad Revs
Yieldex on Monday said that Adobe AudienceManager, a data management platform, has been integrated into its Audience Planner. With the addition, Yieldex says it is giving digital publishers the power to build targeted audience segments and identify site content where advertisers can best reach those segments. Scripps Networks Interactive has signed on as the first customer adopting the joint solution, Yieldex said. Andy Nibley, CEO of Yieldex, stated: “Better forecasting and pricing of these audiences will allow Scripps Networks Interactive and other publishers to ensure these audiences don’t overlap with other high-value segments and sections. Now, we can start to enable new revenue streams by activating advertiser-created data segments, as well as standard first and third-party data.”
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