C-Stores Focus On Health And Wellness
If the First Lady Michelle Obama criticizes C-stores for unhealthy offerings, there must be a problem. Consumers know it, too. Technomic, in its new "Healthy Eating Consumer Trend Report" in January, says consumers’ perception of healthy food is changing as they become more health-conscious. The study also found that consumers strongly associate with contemporary definitions of health, but balance better-for-you food choices with occasional indulgences. See what C-stores are doing in response.