'Cosmo' Readers Can 'OMG' Magazine Content On New Platform
Adweek, Tuesday, February 26, 2013 4:12 PM
Readers of Hearst's Cosmopolitan now can "want," "OMG" or “WTF” a story while on the magazine's new platform MagShare, which "makes browsing Hearst magazines' websites more interactive," writes Emma Bazilian. These reactions "are then posted directly to their Facebook feeds." Each of the pubs has a different set of reactions to define its unique editorial voice: for example, Marie Claire readers can “want,” “love” or “try” it.
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