Converse Burns Rubber At SXSW

Brand-e.biz , Thursday, February 28, 2013 8:05 AM
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The Converse Rubber Tracks Experience is heading to the 2013 SXSW Music & Media Conference. The brand will be offering Texas-based bands the opportunity to record for free. “Our goal as a brand is to be useful to artists and help them unleash their creative spirit,” says Geoff Cottrill, Converse CMO. “This is what Converse Rubber Tracks is all about – giving rising artists the encouragement and support they need to develop their artistry. And with over twice the bands participating this year, we’re looking forward to providing this great platform to more Texas artists.” 

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