The Baylor Business Review -- the first magazine app published by Baylor University -- was designed specifically for the iPad. Each magazine offers a host of free content, including coverage of current business trends, research and executive profiles. The app offers readers material in a variety of formats -- including videos, podcasts, and slideshows. It also includes photos and articles not published in the print version. The BBR app was ranked No. 65 out of all free business iPad apps in the U.S. on the iTunes App Store shortly after its May 2012 release, and has been downloaded in 42 different countries.