• by OMMA Editors , October 3, 2021

To leverage sales via Dr Pepper’s College Football Sponsorship at Popeyes this fall, a campaign embraced game play. The “Love That Game Giveaway” featured a peel-and-reveal sticker on a cup with a code fans could use as a 30% off Fanstics.com coupon. It also let then download the Popeyes app and earn game plays and sweepstakes entries — with a $15,000+ grand prize. The promo hit 228,000 registrations and significantly increased sales for Dr Pepper — leading to a new record for 2020.