Quote Of The Day
"I am utterly convinced that the media company of tomorrow will have both a technology-driven programmatic foundation, as well as the ability to execute bespoke, beautiful ideas on behalf of the entire media ecosystem – creators, marketers, and communities. When you bring the scale and precision of data-driven platforms to the brilliance of great media executions, magic will happen." - Federated Media chief John Battelle blogging on why he's back in the saddle.
Recent RTM Daily Articles
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Remnant, Premium, Or Gourmet Inventory? Gourmet Ads Strikes Deal With AppNexus May 21, 3:29 p.m.
Programmatic ad serving platform AppNexus was this morning selected by food advertising network Gourmet Ads as ...
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The Tweet Smell Of Success May 20, 3:07 p.m.
If Sidney Falco, the PR guy played by Tony Curtis in the 1957 classic “The Sweet ...
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Voltari Gears Up For Performance-Based Models, Releases SecondClick Tech May 20, 2:15 p.m.
While real-time in mobile hasn't seen the explosive growth online has, the technology is catching up. ...
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IPG's Campbell Mithun Launches In-House RTB Trading Desk May 16, 4:38 p.m.
After 18 months of piloting, the Compass Point Media unit of Interpublic's Campbell Mithun has launch ...
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Meet Cara: IMRSV's Real World Facial Recognition Tech May 15, 4:12 p.m.
New York-based start-up IMRSV today announced the release of their new technology, dubbed Cara. Cara is ...
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Smaato Adds Pannu As SVP Of Product Strategy May 14, 3:18 p.m.
Mobile RTB ad exchange Smaato today announced the hiring of Ajitpal Pannu as their new senior ...
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Millennial Media Expands To Japan May 13, 3:57 p.m.
Mobile ad network Millennial Media on Monday announced expanding operations to Japan with the opening of ...
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Spongecell Taps AdBrite's Ellis As CTO May 10, 10:34 a.m.
Spongecell has tapped Byron Ellis as Chief Technology Officer. He previously held senior tech roles at ...
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Site Visitors To Get Sight, Sound & Motion: OwnerIQ Adds Pre-Roll May 10, 10:26 a.m.
In a move that is clearly timed to get the interest of conventional TV advertisers as ...
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Twitter Feeds In Email Offer Opportunties To Build Engagement May 6, 5:03 p.m.
Real-time in-box activity has such potential on paper. An Email Insider Summit panel [discussed] why adoption ...
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