• by admin , March 1, 2013

 
The app’s charge — taking a newspaper successfully into the digital age — proved a hit with U-T’s readership. It grabbed 32,000 downloads in its first five months. The design makes the paper’s categories, such as news, sports and weather, easily accessible, alongside photo and video content. Real-time news updates, coupled with the ability to customize story viewing, makes it a lively go-to site. Californians must love the traffic reports, generated by Zip code. Most importantly, the app is boosting the paper’s relevance and sustainability.