• by admin , March 1, 2013

More than half of people show up at Super Bowl parties for something other than the Super Bowl. Chevy realized this and created an app that those people could enjoy during their Super Bowl party. The Game Time app, once downloaded, provided a unique license plate number for users. If the user spotted the license plate in a Chevy ad, then they won the car. Users also answered trivia questions about the game and ads to score more points, thus making the users pay attention to the Super Bowl more than ever. Over all 700,000 people downloaded the app and 130,000 people played simultaneously.