Rand Fishkin analyzes the relationship between user experience and search engine optimization. He attempts to dispel the negative myths about how the two interact in hopes of helping marketers improve on the look and the search results of Web sites. Starting with page layout requesting visitors to register or fill out a form, Fishkin tells us to break up the process into bite-size pieces. Research shows site visitors typically complete multi-step processes on multiple pages, rather than when they must complete a long form on one page. Read the article here.